Marketing - vdma.eu
Marketing
Marketing communication
Marketing Communication is nowadays a part of the sales process. It´s not reduced on graphical outcome an should qualify permanently Leads. How you can proceed on this, is explained on the following page.
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A comprehensive analysis of your own marketing instruments helps to identify strengths and weaknesses and to develop optimal sales and marketing activities. Use the latest VDMA benchmarks!
The latest VDMA marketing survey 2025 in mechanical engineering offers comprehensive insights into the current marketing landscape. Compared to the previous period, the number of participants has increased by 42%.
More leads, new business potential: digital marketing can achieve a lot. But to do so, customers' information needs must first be understood and properly served.
According to a recent study, the proportion of companies using social media has increased once again and now stands at around 96 percent. According to the study, LinkedIn remains the most important channel.
Digital or hybrid trade fairs are on everyone's lips. But which formats will survive the pandemic? The real challenge for trade fairs is probably more the 365-day networking of their target group.
Since today's marketing managers have to justify their marketing expenditures to their management more and more often, the VDMA has taken this as an opportunity to bundle its experiences from its membership and to formulate 3 categories of marketing controlling.
Important questions on this topic
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How can marketing remain effective when budgets are shrinking, generational shifts are bringing new target groups with them and data and AI-supported campaigns are opening up new opportunities to use marketing resources more efficiently?
Open source as a tool for automating processes in marketing, sales and service
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