VDMA Business Development - vdma.eu
Business Development
The expert page Business Development informs about marketing- and product-driven market penetration or business field expansion. Within the VDMA the topic is dealt in an interdisciplinary way as well as in the member companies.

The permanent establishment is a tax fiction that can quickly become complex in its handling. Despite the fact that it is not legally independent, it triggers registration and tax declaration obligations in the source country, for example. The various information is intended to provide a practical, clear introduction to this complex topic.
Accordingly, the editorial gives you an overview of the respective divisions that can support you in your challenges.

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How can generative AI create real value in industrial environments? Festo and Zeta Alpha share how a focused collaboration turned a proof of concept into a productive solution - and what startups and corporates can learn from it. An interview.
ASEAN’s manufacturing sector finished 2025 on a high, recording its strongest quarter in four years. While growth moderated slightly, resilient demand, rising hiring and improved confidence point to solid momentum entering 2026.
The VDMA Foreign Trade team keeps an eye on business opportunities in Western Europe/EU and Southeast Europe. Newsletter in English.
As part of the VDMA event series "The Dragon in the Room", representatives from member companies met in Berlin at the beginning of December to discuss how to deal with China and the resulting strategic activities.
VDMA’s Industry Insight Tours 2025 brought 180+ members up close to China’s fast-moving manufacturing hubs, offering exclusive access, networking and fresh perspective.
Growth expectations rise to 6%, yet overall sentiment stays subdued. Discover key trends across sectors and what’s driving the market outlook.
VDMA Austria and VDMA Bavaria
On the Wednesday of the fair, the VDMA's Transport Department organized its traditional tour of the fair with the participants of the Automotive Technology Committee.
How will Europe's mechanical and plant engineering industry hold its own in the global competition of the future? The new future study by VDMA and McKinsey shows which trends, success factors and approaches are crucial now.
On September 22, 2025, the VDMA is offering a full-day face-to-face event in Frankfurt for members who want to sharpen their ASEAN strategy. Also present: Chambers of Commerce Abroad (AHKs) and regional business development agencies.
Keep up to date with the latest news from Southeast Asia with the new VDMA newsletter. Subscribe now to receive relevant regional updates every two months — exclusively for VDMA members.
In 2026, global machinery and equipment turnover is expected to grow by 2% on a price-adjusted basis. Growth in Asia will remain above average. Stagnation looms in the EU-27.
EU machinery and equipment manufacturing companies currently rate their competitive position as worse than the long-term average. This is particularly true to companies based in Germany.
Sharing production resources with other partners offers opportunities for manufacturers and users at the same time. The IMPULS Foundation published the study "Production as a Service" on this topic.
In 2022, machinery and equipment sold worldwide was worth almost 3.4 trillion euros. In euro terms, this is around 12 percent more than a year earlier. In the TOP 10 country ranking, there were changes from seventh place onwards.
There are many reasons for European companies to think about diversification of supply chains, production sites and sales markets. Indonesia is increasingly coming into focus in the machinery and plant engineering sector.
The global mechanical and plant engineering industry reached a new record high in 2021. In euro terms, around 15% more machines were sold than in the previous year. China cracked the 1 trillion euro mark.
The publication provides industrial SMEs with practical guidance for the successful development of an individual strategy and roadmap for holistic digitization.
The exclusive follow-up event to our sixth Future Business Summit took place live in Geneva and brought the future to life. Photos, video interviews and presentations are available now.
Current information, analyses and events on the markets of Eastern Europe and Central Asia in the VDMA Foreign Trade Newsletter.
In parts of the mechanical engineering industry, business development is seen as the savior when it comes to commercially developing and successfully marketing diversified product groups. However, due to the high personnel costs involved, areas for action need to be prioritized.
Demand for capital goods remains robust. However, shortages of materials are hampering the progress of orders to varying degrees.
The EU Commission forecasts 9 percent price-adjusted growth in investment in machinery and equipment in 2021 and another 7 percent in 2022.
Profitable innovation opportunities are like waves. You don't find them on every beach and in every weather. If you want to ride big waves, you have to be able to wait for the right moment.
The VDMA accompanies and supports its members on the way to Industrie 4.0. Here you will find an overview of the current publications on the topic.
The principle of materiality (also: materiality) originates from Anglo-American accounting
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