Events

  • Employer Branding
  • Experience Exchange (open to participate)
  • Ostfildern
  • Personal Meeting

"Digital employer branding in B2B - successfully attracting skilled workers in new ways"

Event finished
Free event

Event finished
Free event
Wed. 10.07.24 10:00 - 16:00 hrs.
Event location
  • Forum Holzbau Baden-Württemberg
  • Hellmuth-Hirth-Straße 7
  • 73760 Ostfildern
  • GERMANY
Event language
  • German

16x9

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We cordially invite you to our presence Erfa with workshop "Digital Employer Branding in B2B - successfully attracting skilled workers in new ways" on 10.07.2024 in Ostfildern.
One of the major obstacles to growth in mechanical and plant engineering in recent years has been the increasingly pronounced shortage of well-trained specialists, even if the pace of development has slowed slightly in recent months.
We would like to discuss the following points with you during our exchange of experiences:
- What does the current situation look like? From the employer market to the employee market
- Which social media channels are helpful in recruiting skilled workers and how do they work?
- Why TikTok and co. are also important and how you can use these channels
- How AI can be used effectively to support employer branding
- Exchange of experiences among the participants

Agenda

Wed. 10.07.24

1.  Welcome and introduction

Sonja Bukvicki and Dr. Astrid Engels, VDMA Baden-Württemberg, Stuttgart

2.  Mood among the participants

3.  Employer branding basics

Christian Seifert, CEO, avenit AG, Offenburg

4.  Social media channels for successful employer branding

Christian Seifert, CEO, avenit AG, Offenburg

5.  Lunch together

6.  TikTok & Co and how to use AI optimally for employer branding

Christian Seifert, CEO, avenit AG, Offenburg

7.  Workshop on digital employer branding

All participants

8.  Results of the workshop and discussion

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