International Market Diversification - vdma.eu

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International Market Diversification

Make the Move into New Markets

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The global trend to protectionism is making it harder for machine builders to access markets. Geopolitical risks are increasing the need to diversify markets.

The VDMA presents the strategic steps for international market development: from direct export, via commercial agents and sales offices, to assembly, production and ultimately R&D abroad, as well as service structures. Support services within and outside the VDMA are also highlighted.

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Sales worldwide

Successfully finding the right commercial agency

Good preparation pays off when searching for sales partners worldwide. The "Tips for the successful worldwide search for sales agents" have been updated and are available exclusively for VDMA members.

Strategic steps for international market development

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India's economy, which has grown rapidly in recent years, will overtake Germany as the world's third-largest economy.

Rajesh Nath, VDMA India

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Zusammenfassung Markt divers

Summary

The VDMA has offices in various countries that provide information and offer access to local networks.
The German Chambers of Commerce Abroad (AHK) worldwide offer support for market entry and the establishment of subsidiaries.
German Centres in individual countries offer support as well as real estate services for market entrants.

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VdmaSambaDynamicEvents

Tue. 10.02.26 Tue. 10.02.26

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Export

VDMA web event "Export control - virtual Q&A session"

Virtual Q&A session on export control: legal situation, internal implementation, BAFA procedure. Participants determine the specific content themselves by submitting questions in advance.

Places available

Wed. 11.02.26 Wed. 11.02.26

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Customs Regulations

VDMA web event "Practical customs clearance for beginners"

The requirements for the creation of export documents are constantly growing - the ATLAS electronic export procedure can quickly become a real challenge, especially for newcomers.

Places available

Tue. 03.03.26 Tue. 03.03.26

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Foreign Trade Department

Spotlight Serbia – Market Opportunities, Market Entry & Nearshoring

Serbia is becoming an increasingly important market for mechanical and plant engineering. This concise web event provides an expert overview of market opportunities, market entry strategies and nearshoring potential.

Places available

Thu. 12.03.26 Thu. 12.03.26

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Foreign Trade Department

Southeast Asia for Beginners: Malaysia

In just 90 minutes, gain a clear and concise introduction to the Malaysian machinery market – practical, compact and tailored for VDMA members. Our experts provide insights into economic trends, market entry requirements and real‑world business experience.

Places available

Tue. 17.03.26 Tue. 17.03.26

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Customs Regulations

VDMA web event "Origin of goods and preferences for sales representatives"

Why does my customer want a preference certificate or a certificate of origin?

Places available

Mon. 23.03.26 Mon. 23.03.26

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Labour Law
Posting of Workers
International Tax Law

VDMA Work Deployment Talk - You ask, we answer!

Ask your questions about work assignments abroad and get in touch online with the VDMA Tax, Legal and Foreign Trade departments!

More VDMA Services

The brochure comprises six chapters with useful tips, clear information on the VDMA's services and further sources for research.

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The VDMA publication "Tips for Successful Business in India" supports you in your commitment to India and also serves as a guide in an environment that is not always easy.

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VAT aspects of project business in the EU

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Markets & Economy

How is mechanical engineering developing in the age of global value chains? Where do your competitors come from? What support is available for market development?

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Statistics database

The VDMA statistics database offers all VDMA member companies fast and convenient access to economic information on all aspects of mechanical engineering. The use of the VDMA Order Intake and Sales Statistics Germany is exclusively reserved for those companies that participate in the survey.

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Taxes

Tax law is as complicated and inscrutable as dense fog. Our team of experienced tax experts guides you through your tax issues and supports with practical information on the diverse and complex tax topics.

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Legal

You are well advised to keep an eye on the legal decision-making parameters in every business transaction. The prerequisites for this are economic know-how and in-depth industry experience. Our member companies receive the necessary legal input - individually and tailored for mechanical engineering.

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Work assignments in Europe

Regarding work assignments in Europe, three completely different topics - "reporting requirements", "social law: A1 certificate" and "labor law: posting of workers directive" - are increasingly moving into the spotlight.

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Posting of Employees

For many companies, sending employees abroad is part of everyday business. However, this regularly raises questions about labor law, tax law, social security, and entry requirements.

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