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As part of the online event "Usability and user experience (UX) in mechanical and plant engineering", a survey was conducted among the participants on June 2, 2025 to obtain an up-to-date picture of the current mood.
The continuous development of software-based solutions enables companies to react more agilely to market changes and strengthens their competitive position.
Advancing digitalization has led to software no longer being seen as just a "tool", but as a decisive competitive advantage.
The VDMA interviewed two of our member companies to find out why software localization involves much more than the purely linguistic translation of user interfaces.
Taking the metaverse into account is the right thing to do. However, strict EU rules would be an innovation killer. For mechanical engineering, the Industrial Metaverse offers great potential on the way to climate-neutral production and digitization.
VDMA found out why it will influence the world of work and how we will work together in the industrial environment in the future in an interview with two of our member companies.
As part of the online event "Metaverse - a benefit for the industry?" on March 16, 2023, a survey on the topic was conducted to obtain an up-to-date mood picture from the companies.
The approach of gamification becomes more and more important for the industry. This is understood to mean the transfer of game-typical elements and processes into non-game contexts. The declared goal is to bring about an increase in motivation and the associated change in behavior among users. But how can the (innate) human play instinct be used meaningfully for corporate purposes?
For some time now, the metaverse has been a much-discussed trend topic. It is a digital space in which virtual, augmented and physical reality merge as seamlessly as possible. Thus, digital representations of people ("avatars") can interact with each other and with digital objects in a virtual environment. But what impact does this have on industrial companies?
The event serves as a platform where experts can report on the latest developments and where real exchange is possible - across industries and with a practical focus.
The Usability & Interaction Technology Laboratory (UniTyLab) is a research institute of the Heilbronn Univer-sity of Applied Sciences and was founded in 2013 under the direction of Prof. Dr.-Ing. Gerrit Meixner.